Alok Soni

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Alok Soni
Digital Marketing Expert
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7 Differences Between Content Strategy vs. Content Marketing

June 23, 2024

Do you know the difference between content strategy and content marketing?

In today’s world, where content is crucial in marketing, both are essential.

Content marketing as a whole is more than just writing blog posts or publishing something on social media.

For content marketing to succeed, there needs to be a strategy behind it.

However, sometimes people mix up or confuse content strategy and content marketing.

Want to know the difference? Here’s the answer.

  1. Difference in Purpose According to Moz, content strategy relates to the mission, vision, and reasons why content is created, managed, archived, or updated. Meanwhile, according to The Content Marketing Institute, content marketing is a strategic approach focused on creating and distributing content to attract and retain an audience.

  1. What They Aim to Achieve Content strategy ensures the content remains user-friendly and provides information related to the brand. On the other hand, content marketing is needed to maintain a strategy that improves search engine ranking.

  1. Difference in Function Content strategy deeply examines your business’s needs and goals, figuring out what type of content is needed. Meanwhile, content marketing focuses on content creation.

  1. Different Tasks A content marketer is responsible for achieving campaign goals, whether it’s driving website traffic, increasing audience, or maintaining a good reputation. Meanwhile, content strategy is the foundation for creating content, so its approach should not be rigid. New channels, tools, and trends will keep emerging. So, you need to develop strategies to fit the market.

Here are some key questions to consider when creating a content strategy:

  • Why is the content created?
  • What audience do you want to target?
  • What actions and reactions do you want to achieve?
  • How will you promote the content after publication?
  • How will the audience find your content?
  • What type of content do you want to create?
  • Where and when will you publish the content?
  • Who is responsible for creating the content?
  • How will you maintain the product’s personal branding across different platforms?

  1. Difference in Steps Content strategy involves the thinking and research done to build an effective campaign. Meanwhile, content marketing is the campaign itself that emerges after the content strategy.

  1. Working System Content marketing starts with conclusions and tends to work backward. Meanwhile, content strategy starts without conclusions and works toward the present and future.
  1. Basis of Research Used Content marketing more often uses deductive reasoning, while content strategy uses inductive reasoning. Deductive reasoning is drawing conclusions based on agreed rules. Meanwhile, inductive reasoning is drawing general or specific conclusions based on observed data.

Strong content marketing usually takes between 6-9 months to produce tangible results.

Once you understand the difference between content strategy and content marketing, it becomes easier to create content that meets your desired targets.

However, ultimately, the best strategy is to apply both.

Besides the information mentioned, you can get more information about content marketing on my Blogs.

Various articles will help you better understand how to create content that is engaging for your audience and fits your marketing needs.

From types of content to how to create them, it’s all there!

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